Discovery "Street Magic" Ident

Promax BDA Silver Award 2015

I had the great pleasure to collaborate with Discovery's Creative Director Antonio Rojas on the design and production of this ident for Discovery Channel. The idea was to create a piece that makes reference to the cool street magic tricks typically performed by masters Dynamo and David Blaine. Inspired in the old legend of the Ace of Diamonds, we created a micro story that evokes the playfulness and mystery of the series.

Discovery Communications Latin America
Head of Creative Services: Antonio Rojas

Design / Direction / Lead Animation: F. Lazzari
3D artists: F. Lazzari, Ian Amaya, Agustín Schilling
Producer: Jules Powell
Director of Photography: Charlie Herranz
Camera Rental: Decode London
Sound Design: Smider
Production Assistant: Yara Caubet
Hand Model: Ivan Silic @ Hired Hands